sainsbury's logo

luna by sainsbury's

sainsbury's has a design system that they call "luna".

They maintain design assets including brand guidelines.

They use design tokens in their system.

They also maintain code assets including component documentation.

For content creators, they provide voice and tone guidelines.

🎨Design Resources

Figma Library
Brand Guidelines
Voice & Tone
Design Tokens

💻Code Resources

Code Repository
Documentation
Storybook
Multi-brand Support
Not sure